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Terms · general terms of sale

General terms of sale.

Legal text of HDdev terms. Contractual guarantees written into article 4 (SEO, performance, compliance). Full document to be published in a later update.

  • 01Article 1 — Definitions and scope.
  • 02Article 2 — Quote, order, contract conclusion.
  • 03Article 3 — Price, billing, payment terms.
  • 04Article 4 — Contractual guarantees (4.1 SEO · 4.2 Performance · 4.3 Compliance).
  • 05Article 5 — Subprocessors and hosting.
  • 06Articles 6-12 — Intellectual property, liability, termination, Belgian law.
  • 07Validation by Belgian counsel specialised in digital law before final publication.
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Managed SEO service

Terms specific to the managed SEO service.

The following clauses apply specifically to managed SEO subscriptions (Starter, Pro, Premium) and supplement articles 1 to 12 above.

⚠️ DRAFT — these clauses are an editorial draft to be reviewed and validated by Belgian counsel specialised in digital law before any publication. As they stand, they have no definitive legal value.

  1. 011. Nature of the SEO service — HDdev runs a complete SEO protocol: content production, optimisation and authority distribution (backlinks), measured and documented in a monthly report. As search-engine positioning evolves according to their own algorithms, HDdev's commitment is to the quality, regularity and transparency of the actions carried out.
  2. 022. Commitment & termination — The subscription is concluded for an initial minimum term of 6 months, then tacitly renewed month to month. Termination after the initial period requires one month's notice. Monthly fees already consumed are not refunded.
  3. 033. Content ownership — Articles produced and published on the client's site are the client's property. They remain online on the site after termination: the client keeps the SEO asset. The distribution of new content and new links stops upon termination.
  4. 044. Technical access & plugin — The client authorises the installation of a connection plugin and the automatic publishing of articles on its site. The plugin's usage licence is tied to an active subscription; the plugin stops publishing new articles in the event of an unpaid or terminated subscription, without deleting already-published content.
  5. 055. Data protection (GDPR) — The plugin transmits only the site URL and publication metadata; no personal data of site visitors is collected through this channel. Content generation relies on subprocessors (notably generative AI services). See the Privacy page and the Subprocessors page for the detailed list, legal bases and retention periods.
  6. 066. Byline / authors — The client provides the author names that will sign the articles and warrants that it has the right to use them. HDdev is not liable for the use of author names for which the client does not hold the necessary rights.
  7. 077. VAT & billing — Prices are stated excluding VAT. Applicable VAT is calculated and invoiced in accordance with the regulations in force via OmniVAT. Billing is monthly, in advance.
  8. 088. Limitation of liability — HDdev's liability is capped at the amount actually paid by the client over the last 6 months. Indirect damages are excluded. HDdev is not liable for penalties or downranking applied by a search engine following third-party actions or client actions outside the scope of the service.